My wonderful friend Taryn at Kate Spade invited me to the opening event of the Soho store installation created by Rebecca Ward. The invitation was embossed neon pink gaffer tape, the store was taped up by Rebecca herself and everyone had fun creating their own taped up note books to take away. Loved it. There's nothing about neon pink gaffer tape that is bad. The store is awesome, the installation is inspiring. Go check it out if you're in town or watch a great little vid of the installation being made here.
MY TAPING EFFORT